LEBRON JAMES SIGNS DEAL WITH WARNER BROS.
The basketball star who was recently seen in Trainwreck is set to do more film and TV projects.
NBA star LeBron James and his company SpringHill Entertainment have signed a deal with Warner Bros. Entertainment spanning all areas of content creation. The deal will see James' creative footprint touch all areas of the studio, with plans for projects in television, film and original digital content.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," said Kevin Tsujihara, Chairman and CEO, Warner Bros. "The combination of LeBron's global media presence and Warner Bros, unmatched production and distribution expertise is a big win for fans everywhere. We're excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.
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