RIHANA'S SUCCESS BOOSTS PUMA SALES

Thanks to Rihanna's magic touch as Puma's women's creative director, sales of women's apparel and, most notably, of women's shoes, have steadily increased. These increases, however, come at a time when the company's overall sales dropped by more than a third last quarter. The brand hopes that Rihanna's new line, slated for release in 2016, will continue to help Puma climb out of its slump.