Thanks to Rihanna's magic touch as Puma's women's creative director, sales of women's apparel and, most notably, of women's shoes, have steadily increased. These increases, however, come at a time when the company's overall sales dropped by more than a third last quarter. The brand hopes that Rihanna's new line, slated for release in 2016, will continue to help Puma climb out of its slump.
No comments:
Post a Comment